A customer has to see you eight times before he believes you are real

Eight is just a number I made up... but if customers have 

- met your people at trade shows,

- received a follow up e-mail with a signature,

- seen your logo or business card,

- had face-to-face meetings,

- attended a branded webinar, 

- seen your publications in the literature, 

- been drawn through a link to your website, or 

- heard about you from other people

After about eight times it seems to sink in that you are a player in their market. Suddenly you are a real company and, when you are mentioned, they will say 'Yeah, I have heard of them.'

Make sure your company name and logo is clearly visible on any documentation you generate whether it is e-mail, technical reports, golf shirts or coffee mugs.

“The only thing worse than being talked about, is not being talked about”, Oscar Wilde

One of your jobs is to get talked about...