No matter what
they are doing or where they are going every last one of your employees is a
salesperson.
Make sure that you use effective internal communications so that
every employee understands your product and its benefits to the customer.
Made sure they have business cards or other material with them whether they are
going to lunch, to a conference, or on vacation to Disneyland.
You never know
when they are going to run into prospective customers and the total volume of
the contacts your company makes, counts.
Make sure your family members all have
your business card in their wallets – it is amazing how often a business card pinned to
your grandmother’s refrigerator will turn into an introduction or a lead.
Make sure your employees are proud to work with you and that they will talk positively about your company whenever they are given the chance, this includes EVERYONE.