Many of the people marketing new technological innovations today have a brilliant and
extensive vocabulary. They tend to write in flowery, expansive phrases
describing the customer’s problem to them!
The target of
the marketing documentation is often an engineer whose classical education was
neglected and who is looking for the bald facts on your product in the least
time possible. The target audience is more likely to appreciate a description which is 140 characters long or less. Keep it short, keep it simple, and give the straight facts.
1 comment:
True. Even management wants a one paragraph summary of the document. The rest is backup for future questions.
I have designed grassroots chemical plants but management wanted a paragraph with cost, return on investment and that was it.
The one inch thick appendix was for future reference.
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