Too many entrepreneurs fall in love with their own technology and end up with a “build it and they will come” attitude. They try to preach the benefits of their product to the customer instead of identifying and solving the customer problem.
Don’t tell your customers what they need – listen to find out what they will pay for. If they really need it they may even pay something up front, the surest sign of commitment.
1 comment:
Gord Harling is absolutely correct. Listen to the customer. And don't assume that it can't be done because an "expert" says it can't. I was on a team that developed and tested an unbeatable synthetic oil before we were told "it couldn't be done".
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